Once your draft is approved, you're ready to publish. The most important part — beyond the content itself — is tagging the brand correctly so Scoop can verify your post automatically. Get this right and your deal closes smoothly. Get it wrong and you may need to ask the brand to verify manually.
Step 1: Publish on the agreed platform
Publish on whichever platform the deal specified — Instagram or TikTok — using the caption that was approved in your draft.
Don't change the caption after publishing. Edits to a published post can break the verification process, and the brand may flag it as off-brief.
Step 2: Tag the brand correctly
This is the step most creators get wrong, so read carefully.
On Instagram
Use Instagram's Collaborator feature, not just an @mention in your caption.
To add a collaborator on Instagram:
When you're creating the post, tap Tag people
Choose Invite collaborator
Search for the brand's handle and select it
Post as normal
When the brand accepts, the post appears on both your feed and theirs, with both your handles shown at the top of the post. This is what Scoop looks for when verifying.
A regular @mention in the caption is not enough. Scoop's automatic check needs the actual collaborator tag.
On TikTok
TikTok doesn't have a collaborator feature in the same way. Credit the brand in the caption with their official handle — for example, @brandname at the start of the caption — and any hashtags the deal specified. Make sure the handle matches exactly what the brand uses on TikTok.
Step 3: Paste the live URL into your deal page
After your post is live:
Open your deal page
Find the deliverable you just published
Paste the link to the live post
This tells Scoop where to look. Without the URL, automatic verification can't run.
Step 4: Wait for verification
Scoop checks your post within 24 hours of you adding the URL. It looks for:
That the post is live and public
That the brand is tagged correctly (collab on Instagram, handle in caption on TikTok)
That the content matches the approved draft
Once verified, the deal moves to its final state — usually payment or fulfillment confirmation. You'll get a notification when it's done.
What if verification fails?
The most common reason automatic verification fails is forgetting to use the Instagram collab feature. If that happens:
Don't panic. This is fixable.
Message the brand in the Deal Thread and explain what happened
Ask if they can verify manually — most brands can confirm the post by looking at it themselves
For future deals, double-check the collab tag during posting
You can also edit your post to add the brand as a collaborator after publishing on Instagram, though it sometimes takes a few hours for the change to show up.
A quick checklist before you hit publish
Caption matches the approved draft
Brand is tagged as a collaborator (Instagram) or in the caption (TikTok)
Hashtags from the brief are included
Disclosure (#ad, #sponsored, or your region's required tag) is included if the deal requires it
Account is set to public so the brand and Scoop can see the post