Think short phrases that describe something you can directly see or hear in a video. Start with what you actually want to find in a creator's existing content. The topics they talk about, the setting they film in, the way they present themselves or their content. If you can spot it in the audio or visuals of a video quickly, it is a good guideline.
The key is to be objective. Inputs like "great edits", "good aesthetics", or "high quality content" are subjective and mean different things to different people. What counts as great editing varies from person to person. For one brand manager it might mean fast cuts and high energy, for another it might mean smooth transitions and a calm pace. Instead of "good aesthetics" try describing what your aesthetic actually looks like. For a beauty brand it might be "soft pink tones, dewy skin, minimal clutter". For a fitness brand it might be "bright gym lighting, high contrast, bold text overlays". For a lifestyle brand it might be "cosy home setting, warm lighting, neutral tones". Instead of "great edits" try "sharp cuts" or "slow cinematic zooms". The more objective your input, the better Scoopy can assess creators on your behalf.
Good guidelines: "sharp cuts between scenes", "fast paced edit with text overlays", "product shown in close up with no distractions in frame", "soft spoken voiceover with no background music", "before and after shown in the same frame", "skincare routine featured in daily vlogs".
Poor guidelines: "great edits", "good aesthetics", "engaging content", "high quality videos".