Before content goes live, the creator submits a draft for you to review inside Scoop. You can comment, request edits, approve, or reject the draft, and you can run as many revision rounds as you need. This step is called Brand Review.
How a draft arrives
The creator builds their draft inside the Creator Portal. They upload the asset (a video for Reels or TikTok, an image for a feed post, etc.) and write the caption. After the creator uploads, Scoop automatically analyses their media — you'll see this reflected as a "Scoopy is analysing" state on the draft. Once analysis is done, the creator clicks Submit to brand. If they don't submit manually within 24 hours, Scoop auto-submits on their behalf.
When the draft is submitted, you get an in-app notification and an email. Click into the deal to open the Review page.
What you can do on the Review page
The Review page is built around the asset itself. You can:
Watch the video or view the image at full quality, exactly as it would appear on the platform
Read the caption in the form the creator is planning to publish
Leave timestamped comments on video by clicking a specific moment in the timeline (great for "trim this intro" or "the audio dips here")
Leave general comments for the asset overall or the caption
Request a revision with a structured note explaining what needs to change if needed
Approve the draft so the creator can move toward publishing
You can review the caption right alongside the asset. The caption is part of the deliverable, not an afterthought.
Revision rounds
If you ask for changes, the deal goes back to the creator with your notes. They make edits, resubmit, and you get a fresh draft to review. There's no hard limit on revision rounds, although most deals resolve in one or two rounds if your brief was clear.
Every revision creates a new version of the draft, and you can scroll through version history on the Review page. This is useful when you want to compare the latest cut against what the creator originally submitted, or when you need to remind yourself what feedback was already addressed.
AI Audit on guidelines
Scoop runs an AI Audit on every submitted draft. The Do's and Don'ts you set in the deal are what the audit checks against. The audit looks at the asset and caption side by side with your brief and highlights things like:
Whether the product is shown and shown clearly
Whether required disclosures or hashtags are present
Whether the messaging matches the talking points you provided
Whether the tone is on-brand
The audit is a starting point, not a verdict. Treat it as a checklist that helps you catch easy misses before approving, and add your own human judgement on the creative side.
After approval
Once you approve a draft, the deliverable enters the publishing state. The creator is cleared to post and Scoop starts watching for the published content.
If a payment milestone was tied to draft approval, it unlocks at this step so you can mark it as paid.
Tips for a fast review cycle
Be specific in your comments. "Make it punchier" is hard to action. "Cut the first three seconds and start on the close-up" is easy.
Bundle feedback into one revision request. Sending five separate revision requests slows things down. Front-load everything you noticed.
Use timestamps liberally on video. Creators love precise notes because it removes guessing.
Set expectations on turnaround. Aim for under 48 hours from submission to approval to keep momentum.