If you've found one or two creators you really like, use Lookalikes to find more just like them. Instead of writing a prompt, you pick existing creators as your reference point and Scoop finds profiles with similar content style, audience composition, and posting behaviour. You can seed up to five creators as your starting point.
Lookalikes are great for scaling up after a successful test, or when you're working in a niche where a good prompt is harder to write than just pointing to an example. Unlike AI Discovery, there's no minimum follower threshold, so you can surface creators across all sizes.
Picking your reference creators
In the search bar, look up the creators you want to use as your reference by @username or paste their profile link directly. You can add up to five.
Choose the platform you want to search on: Instagram or TikTok. If TikTok isn't connected yet, you'll see a connect prompt before you can use it.
Refining your preferences
Once you've picked your reference creators, you can layer on preferences to fine-tune what Scoop looks for:
What to look for in the video. Describe what you want to see in their content, for example "beauty related content" or "outdoor lifestyle with product placements".
Content format. Pick the style that works for your campaign: Comedic, Conversational, Motivational, Bold, or Authentic/Raw.
Voice and tone. Choose how you want the creator to come across: Calm and Minimal, Energetic and High Impact, Aspirational, or Relatable and Friendly.
Confirming and starting the search
Before Scoop runs the search, you'll see a full summary of your criteria: the reference creators, creator and audience filters, content preferences, voice and tone, and output format. Review everything and hit Start Search.
From there the results work exactly the same way as AI Discovery. You get a ranked list of creators you can review, shortlist, and add to your project.